The most happening place on this stretch of the Gold Zone, the Hotel Playa Mazatlán is enduringly popular with families, tour groups, and regulars who return annually for winter vacations or spring break. The quietest rooms are in the three-story section surrounding the well-tended interior gardens; those by the terrace restaurant and beach can be noisy. All rooms are decorated in bright colors, with dark wood furnishings and colonial accents. The beach is one of the liveliest in town. The hotel hosts popular Mexican fiestas on Tuesday, Thursday, and Saturday, and a fireworks display on Sunday.